Since the creation of their first site, Pro-Ex had refined its core product, and gained momentum via an active Twitter account and customers using mobile devices. The redesign focussed on these areas, overhauling the layout and visual of the whole site to be much more engaging, to make information more accessible, to be completely device-agnostic, and to push fresh content to the fore.
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Large, clear CTAs appear on each 'featured club' page, guiding users towards enquiring for a trip quote or enhancing their visit with more information.
Moving away from the text-heavy previous site, the redesign placed extra emphasis on navigating visually, using club badges and directional arrows to aid this movement.
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